Negotiation in Events
August 28th, 2016 11:18 pm
09.15 Coffee and introductions 

09.30 What kind of negotiator are you? (Review of questionnaire sent in advance)

10.00 Unique industry jargon, and the nature of events

10.30 The subvention question 

10.45 Coffee  

11.00 The principles of contracts

11.15 Reviewing a hotel contract – the surprising bits  

12.00 The art and science of negotiation – tips and techniques for you

12.30 Working lunch, including AV specifically – cutting costs on the hard- and software

13.15 How to benchmark and recognize a “good deal” 

14.00 Questions and close
Effective Exhibiting Strategy
August 28th, 2016 9:29 pm
09.15 Coffee and introductions

09.30 About exhibiting – myths and realities

10.00 Why are YOU exhibiting: creating SMART objectives
10.30 Dealing effectively with organisers 

10.45 Coffee 

11.00 Effective exhibition design 

11.30 Creating a digital strategy for exhibiting 

12.00 Staff selection, leadership and motivation

12.30 (Working lunch) creating an effective exhibition follow-up strategy 

13.15 The way ahead

14.00 Questions and close

Website Revamp
September 9th, 2015 11:22 pm
Today is the launch of the RJAGB revamped site. 

Hope you like it
Conference News column, August 2014
April 23rd, 2015 2:14 pm

The offer arrived in my Inbox: would I like to speak at the UN Conference on Sex Trafficking in New York? Now I'm clever, and knew it was a fake; the UN doesn't work that way; the message was full of strange linguistic patterns and dubious spelling; and the organiser had a number that starts 0703; these are non-geographic numbers.

So I called them. The organiser's name was Dave Smith, allegedly based in London, although he had a surprisingly non-British accent, and indeed we struggled to communicate because of a strange time lag, as clearly London had moved.

I then used a dummy email account to apply for a speaking slot. My title: 'You Save Fallen Women? Save Me Some.' My strapline; 'New Business Opportunities in Adult Entertainment for Victims of Sexual Exploitation.' And the Speaker? 'Professor Dick Throb-Lust, University of Erotica.'

Ridiculous, of course. But not as ridiculous as the acceptance for my submission that came though less than an hour later. And the catch? M...

Brilliant Customer Service by Phone
June 6th, 2014 2:17 pm
Ah, the telephone. You can amaze customers or drive them round the bend using Mr Bell's fantastic invention. You may have seen us talking about amazing customer service on Channel 4's 'The Complainers' series. Well, a great phone manner can increase your business dramatically, but the consequences of getting it wrong can be dire. We offer a workshop that makes a difference. Up to 12 people can attend. However, because of the highly participative nature of the event, many companies will split their team in two, and run it twice in one day. You choose. Indicative Content
  • What customers want - and what they're getting
  • Body language on the phone? The truth.
  • The Circle of Communication
  • Using power words and positive language
  • Parent/Adult/Child; the super state revealed
  • The conversation funnel
  • Dealing with challenging customers
Your Investment £795 exclusive of expenses and VAT (half day) £1,295 exclusive of expenses and VAT (full day)
PR and Publicity - Are You getting Enough?
June 6th, 2014 1:30 pm
There isn't really any huge secret to successful PR, just some valuable knowledge, the right attitude and a cunning plan. Take it from us. You see, we're not a PR agency, yet virtually all our business comes from our PR and referral activities. Course Objectives
  • To understand the power of PR and publicity
  • To master the art of delivering what editors and publishers want
  • To explore the numerous PR opportunities that exist on- and off-line
  • To develop an understanding of how to spot PR opportunities
  • To create a PR and publicity plan
  • To develop effective media relations
  • To deal with the different media
  • To implement 'quick win' media coverage plans
  • To handle PR 'problem' situations
Your Investment £1 295 exclusive of expenses and VAT (full day)
Presenting and Speaking at Conferences and Events
June 6th, 2014 11:50 am

No matter how good a business speaker you are, the setting of a conference, seminar, convention or AGM is a very different experience. This innovative 1-day programme will give you the skills to deal with the unique demands of live events. And, with each workshop limited to just 6 delegates, you will benefit from close and constant attention to refine your presenting ability. Indicative Content:

  • What conference organisers - and audiences - want
  • Writing and structuring the conference speech
  • Notes, props and prompts - the 'Dos' and 'Don'ts'
  • Using AV with impact - avoiding 'Death by PowerPoint'
  • Mastering right length/right content speeches
  • Avoiding 'lectern lean' and other body language secrets
  • Dealing with questions, and handling 'delegates with issues'
  • Understanding the various conference roles; speaker, panelist, Chair, facilitator
  • Mastering the video camera, and the new world of 'virtual' events
  • Developing your commercial conference 'profi...
How To Be a Brilliant Speaker
June 6th, 2014 11:28 am
When you're in front of an audience, you can make -or break - both your own and your organisation's reputation in seconds. Our immensely popular 'Brilliant Speaker' programme is limited to just 6 delegates who, during a packed one day, will really be put through their paces. Aside from great coaching and video feedback, the delegates will also have the availability of telephone coaching for up to 12 months after the workshop, all included in the fee. Indicative Content
  • Developing a storyline
  • Designing effective presentations
  • Gaining and keeping audience attention
  • Developing compelling AV
  • Left and right brain presenting
  • The circle of communication: using voice, tone and body language appropriately
  • Dealing with questions and critical interjections
  • Developing a professional speaking portfolio
  • Video presentations and speaking to camera
Your Investment £1 295 exclusive of expenses and VAT (full day)
Building Your Business Through Seminars and Events
June 6th, 2014 11:05 am

Why travel to see prospects when you can get them to come to you - and often pay for the privilege! It's a no-brainer, really. So why aren't you doing it? In this packed one day programme we'll show you the A-Z of business growth through putting on events, and even help you design the content. Indicative Course Agenda

  • Why you should be running conferences, seminars and workshops, and how much you should be making
  • Straightforward guides to budgeting and planning
  • The event options, and how to plan your strategy
  • The step by step guide to creating and running events (along with every template you'll ever need)
  • Pricing options - what works
  • Finding and attracting the delegates
  • Finding and dealing with guest speakers, sponsors and partners
  • Creating compelling training programmes
  • Marketing and promoting your events successfully, on a shoestring
  • Win:Win negotiation with event suppliers
  • Minimising the financial risk, and generating a positive cas...
Finding, Using and Managing Speakers and Presenters
June 6th, 2014 10:15 am

Your events may need speakers. Whatever their role - presenters, trainers, facilitators - you need to identify the most suitable ones, negotiate the best deals, and then manage them effectively. It could also be that your best speakers already reside within your organisation, and their skills and talents need to be unleashed. This workshop is perfect to achieve all that! Course Objectives

  • To understand the role of Speakers at events
  • To understand the different types and roles of Speakers
  • To explore negotiating tactics to achieve the best deals
  • To understand the difference between professional and other Speakers
  • To explore how to train internal Speakers
Indicative Course Content
  • Speakers - their role in events
  • How to find Speakers - route to market
  • Agencies and other routes
  • Contracting with Speakers
  • Creative methods of finding great Speakers
  • Internal Speakers - find, train and market them
  • Build your speaking career
Your Inves...